Amazon KDP Select Isn't a Magic Bullet

Select is a tool, a tactic to help you achieve your goal. But first you need to decide on the goal. Are you aiming for income or exposure?

If your book attracts a lot of lends and/or sales, then Select may help grow your income. You want to also compare the income potential of other venues for your genre before committing, or cycle in and out of Select with different titles so that you don’t totally lose readers from other venues.

via janefriedman.com

I'm currently working with a couple of writers who are agonizing about Amazon KDP Select.

It's not a magic bullet. It won't make your career. Nor will it make you rich. Yes, you may get lucky, and get a lift in sales.

Want to get really lucky? Stop checking your stats. Work on your next book, and the next.