If you've decided to start a copywriting services business, you'll be wondering what kinds of services you can offer your clients.
The services you can offer include writing many different forms of copy, depending on your clients' needs. Because your copy will directly impact your clients' cash flow, you can charge highly for your services.
Although there are many different kinds of copywriting services you can offer, let's look at four kinds:
1. Promotional copy - advertising
Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.
So what kinds of advertising could you write? You can write everything from tiny classified ads to 100-page product manuals. If you have a flair for performance writing, consider offering radio and televisions scripts.
2. Lucrative direct response: you're a sales person in words
Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.
You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.
3. Writing copy for the Web world - endless opportunities
Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you'll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.
4. Public Relations copywriting: you're a spin doctor
Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.
Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.
There are many different forms of copywriting services you can offer. As you progress in your copywriting career, you'll specialize in different forms of copywriting at different times. Copywriting is an easy way to add to your writing income.
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