The ultimate marketing tool: your blog's a platform and WOM (word of mouth)-building machine

We'll be posting Lesson Three of our current Pro Write workshop, "Blog Your Writing", in a couple of days.

 

The title of the lesson is: "Using your blog as a marketing tool and platform for ALL your writing".

 

Here's an excerpt:

 

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A blog performs a vital function for a selling writer. It's much more than a mere marketing tool: it helps you to build your platform as a writer. While most marketing is short-term, a platform builds your career. Think of your blog as your way of building relationships on all levels.

 
Katharine Sands, a literary agent with New York's Sarah Jane Freymann Literary Agency, explains that: "A platform, in publishing, is considered to be the proactive way in which authors appear in their own non-writing world, in business, in their connections to their community, if they have a Web site, a newsletter, a platform to greater visibility."

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Comments

[shel israel]

I can't wait to see this one.