Why October to December Can Be a Dead End (but Only if You Allow It)
One reason: it’s the HOTTEST sales time of the year. Publications are busy with January/ February issues – both issues packed with advertising for “New Year, new you” promotions and Valentine’s Day promotions in February. Staff are slower to communicate, and they’re likely to shelve your queries.
Clients are selling, selling, selling – they have rush jobs they want NOW. They’re likely to backburner half-done projects. This can hurt your cash flow, when they put off big projects until 2015.
That said, October to December can be the HOTTEST part of the year too, as long as you realize what’s happening, and pivot to deal with it.