I just typed “my-local-city dentist” into Google. What did I see? I’ll tell you. I saw Google ads, and ads from various other companies trying to make money from local search results. BUT I didn’t find ANY websites from local dental surgeons on the first page of the search results.
Your mileage will vary. You may well find that a local dental surgeon comes up in your local results. Google personalizes search results, and geo-targets.
No matter. Here’s my point: it’s very hard for local businesses to get found. Which brings us to the first suggestion for profiting from local clients.