I started blogging for me. It’s paid me back a thousandfold, for every irritation, like the hours I spent wrestling with WordPress in the early days. In 2004, you could, and I did, spend an entire afternoon setting up a WordPress blog. Today, you can do it in less than a minute.
Blogging is for YOU, no one else
Most early bloggers blogged just for themselves. They didn’t think about a return on the time they invested. Many of them now run publishing businesses. Blogging took them a long way.
Today, there are hundreds of millions of blogs. Everyone and his dog and cat blogs. And today, writers want a reason to blog. A guarantee. A return on their investment of time and energy.