Our new program, Copywriting Beginners’ Creative Gold Rush, gets you started
There’s a lot of money for new copywriters in PPC advertising. Copywriters think in terms of writing the dinky PPC ads. So do advertisers, and this costs them money.
In PPC advertising, the ads, and the landing pages on the websites, work in tandem. (A “landing page” is the destination page of a click.) Since every click costs the advertiser money, it’s vital that a click brings a result. If the prospective customer finds exactly what he expects, and if the offer is good, he becomes a customer.