
The evolution of blogging is fascinating.
Syntagma Media started as a network of blogs, then become a network of magazines (in blog format), and the new magazine structure is proving popular. I'd say this is because people understand what a magazine is, whereas the mainstream is still coming to grips with "blogs". :-)
The network includes a blog called "Going The Other Way From Home", a book serialization on a blog, of which John Evans, Syntagma Media owner says:
We’re also developing our growing inventory of new book serializations. Following Steve Newman’s continuing tour de force of the Hemingway serialization of his fictionalized biography of the author’s life, he’s now putting up his new Victorian crime novel, The Crime of the Crimea featuring the detective duo, Swann and Parker. This will be preceded by a juicy Christmas story : The Great Christmas Train Robbery, written exclusively for Syntagma readers. Watch out for this soon.
Blogging books for publicity - and a publishing contract
Cory Doctorow's "Giving It Away" article in Forbes explains how giving a book away works in terms of publicity.
Getting a publishing contract for a book is an uphill battle. You need to think in terms of years of shopping a book proposal around (or an agent doing it for you.) Blogging a book is a way to shortcut that process.
You serialize your book on a blog, build some buzz for it, and wait for publishers to approach you. It's worked for many writers.
If you're writing a book, consider serializing it on a blog. Couldn't hurt, and it may be the fast-track to bestseller-dom.
If you're new to blogging, I cover blogging in my Blogging For Dollars Blog, which supports my new Blogging For Dollars ebook.
My gift to you: Holiday Season Writer's Gift Pack - Santa's sleigh is packed with gifts for you, dear writer. I wish you and yours a joyous holiday, and your best writing year ever in 2007.
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