Are you serious about selling your writing? With my writing students, I emphasize the importance of marketing. It's not an optional extra.
Even if you have a Web site and blog, you still need to market them. Marketing is ongoing. It never stops.
To help you to kick off your marketing efforts, here's an easy way to create a marketing campaign.
Let's say you've just started to offer PLR articles from your site. (That's Private Label Rights, if you're new to the terminology.)
Great. You've got your first package of PLR up and ready to go, and now you want eager buyers in their hundreds.
So you map out a campaign, which will take one month. Your campaign will include:
* Two press releases
* 15 articles posted on article directories, as well as to your own site
* three Squidoo lenses, linking back to your sales page
* 30 comments on business blogs linking to your sales page
* five guest posts on blogs, linking back to your sales page
Now you've created the campaign, it's time to create tasks for each and every item in your campaign. Insert each task into your diary program, or paper diary.
Off you go -- put your plain into action.
Track, track, track!
Please track the results of your campaign. I use Clicky to track my sites, but you can use your own site's referrer logs. It doesn't matter how you track, as long as you track.
Remember that the full results of your little campaign won't show up for three months.
I like to take a brief look at a campaign one month after it's complete. This shows me what's working. I might toss out another ten articles if the articles are sending traffic and sales. Or, I might do another couple of guest posts, or whatever.
Three months after your campaign is complete, review the results.
Create marketing campaigns, and make sales
Selling your writing online is EASY. Really. :-) All you need to do is map out a plan of action, and stick to it. Consistency and persistence are everything. No one knows who you are, or what you do, until you tell them. MARKETING is how you tell them.
The difference between a writer who's making a great income and a writer who's struggling is marketing. Talent has nothing to do with it.
If you can get your head around marketing, you'll have a great writing career.
A final word on marketing campaigns
There is no "right" way to market. You do what works FOR YOU. To find out what works, you have to try lots of stuff. And you just wanted to "be a writer", didn't you. :-) Please realize that no matter what you write, marketing is an essential part of it.
Marketing your writing gets easier (and much more fun) when you create campaigns, and put them into action.
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