One of the questions copywriters always ask their clients is: Who's your competition?
When they say:
You wish you could say:
(Maura Welch). It has no competition for two possible reasons: (a) You're clueless and don't know how to use Google; (b) there's no market for it so no one else is dumb enough to do the same thing.
Thanks to Guy Kawasaki for the Top Ten Lies of Marketers.
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