Content strategy for your (or your clients') Web site(s)

If you write for the Web, you're aware of how little attention most people pay to the content on their sites. I'm as guilty of not paying attention as anyone. Birgitt and Paul did an a brilliant job revamping Digital-e, but  I need to get moving and develop a content strategy.

  

Speaking of content strategy, here's what NOT to do – don't shovel material onto your site in the vain hope that you'll rank well on the search engines, and thereby gain big bucks. You know the mindset: "gotta get a big site, gotta get 500+ pages so we get a high PR in Google". A high PR for two minutes does you no good if all the visitors take one look and click away in disgust.

 

So I'm pleased that Amy Gahran is starting a new content strategy series on her Contentious blog. I'll be following it, and if you have a site, or write for the Web, you should too.